For Nonprofits
Goodnation meaningfully connects major donors with the important work of nonprofits like yours. Please note, we are currently not accepting new applications.
“There is a big benefit for Goodnation to advocate for you to individuals serious about philanthropy and who think beyond their house of worship and university for ways to make an impact.”
National VP of Development and Communications, Goodnation nonprofit partner
How it works
Please note, we are currently not accepting new applications.
Apply
Complete our short application to let us know more about your programs, finances and foundation support. We’ll review and evaluate.
See eligibility information below.
Create your profile
Once accepted, fill out your page on the Goodnation platform, complete with images, impact statements and what sets your work apart.
Stay connected
Be part of a community of other high-performing organizations and receive regular updates about what's new at Goodnation.
Get funded
When a donor is interested in making a gift or learning more, we’ll reach out to you directly. About 20% of nonprofits on Goodnation have been funded.
Learn more about the donor process.
Share and engage
Share impact updates so we can keep your donor(s) informed on how their gift is being used. We may reach out to schedule visits or volunteer opportunities, and we ask that you share engagement opportunities that we can pass on.
Up to 5% of each gift remains with the Goodnation Foundation to go towards the research and onboarding of high-performing nonprofits to the platform.
“The impact the Jericho Project has felt because of Goodnation's connections to donors has been tremendous. We are able to help people get off the streets and on with life and make a meaningful impact and follow their values and their dreams.”
Adriana Rodriguez-Baptiste, Chief Program Officer at Jericho Project, Goodnation nonprofit partner
Benefits of partnering with Goodnation
No cost: Goodnation is free for you to join.
New donors: Connect with new-to-you donors who share your organization’s interests and values and are excited to support your mission.
A community: Connect with your industry peers in our private Facebook group for Goodnation nonprofit partners.
Little effort: We've designed our model so you can continue to focus on your mission and we can maximize the giving potential of our donors, with little ask from you beyond completing your platform page and supporting our stewardship of interested donors.
Eligibility requirements
We prioritize high-performing organizations to maximize the impact of gifts made by Goodnation donors. Nonprofits that pass our application process meet the following eligibility requirements:
Fall under one of our 35 (and growing!) cause areas
Active foundation grant of $10,000 or more from a professional foundation with data available on their grant-making process
Strong financial health
Compliant governance structure
We analyze this information through a short application form and information from your recent 990s. Learn more about our scoring and vetting process here.
Hear directly from Red Hook Initiative, one of our nonprofit partners, on how partnering with Goodnation makes a difference for their mission.
FAQ
How many nonprofits are on the Goodnation platform?
Currently over 1,000 and growing!
What’s the average gift size?
Goodnation focuses on major donors and so far, the average gift size is about $7,000 in an average giving portfolio of 5-10 nonprofits. To date, over $40M has been donated through Goodnation to high-performing nonprofits!
Do donors renew their gifts?
The majority of Goodnation donors renew their gift(s) annually.
Are donors anonymous?
Only if they wish to be.
Where do donors live?
Most of our donors are based in or around New York City, but our donor base continues to grow across the country through partnerships with institutions such as Vanguard Charitable.
How does Goodnation acquire donors?
Goodnation is open to any donor, but we focus on direct partnerships with donor-advised funds and wealth advisors to better serve their clients who are interested in optimizing their philanthropy.
Can I share annual reports, newsletters, and other documents with our donor(s)?
Yes, there is an opportunity to upload these materials along with your regular impact updates once funded. Our team likes to stay in the loop on your recent work by subscribing to your newsletters, so we can better amplify your programs to donors.
What’s our relationship with the donor?
Think of Goodnation as a foundation made up of multiple individual donors. We relieve you of the work that comes with acquiring and stewarding donors. We've designed our model with this in mind so you can continue to focus on your mission and we can maximize the giving potential of our donors.
We may reach out to schedule site visits or volunteer opportunities, and we ask that you share engagement opportunities with us that we can pass on to your donor(s). Keep us informed about the impact of your work and exciting new updates, and that will enable us and our philanthropy advisors to maximize the potential giving of Goodnation donors to your mission.
How can I make changes to my profile?
Your organization's main point of contact will automatically receive an annual email providing your organization the opportunity to update your Goodnation profile, such as updating impact statements, budget and images. Should anything significant or time sensitive change about your organization's work throughout the year, such as your logo or leadership, please email nonprofits@goodnation.io for assistance making those changes.
How can I view my profile on the Goodnation platform?
The Goodnation platform is currently available only to donors. If you would like to view your organization's profile, please email nonprofits@goodnation.io.
If we haven't answered your question, contact us at nonprofits@goodnation.io.