Goodnation is where donors turn to make meaningful change in the world.
We vet high-performing organizations serving the communities you care about and then make it easy and rewarding for you to connect with them, support them and see the impact you’re making over time.
Almost half of major donors cite identifying what causes they care most about as a challenge to their charitable decision making.
Here's how Goodnation helps connect donors to high-performing charities in a meaningful way.
Platform and advisor
With the combination of the Goodnation platform and the personal service of a Philanthropy Advisor, it’s easy to find and fund high-performing charities that reflect what matters deeply to you. Through Goodnation you'll create your personal giving portfolio, where you decide which and how many organizations to support and, based on their impact, whether to renew your gift to them in future years.
➊ Giving survey
First, we identify your unique core values and the causes you're interested in supporting. A conversation with your Goodnation Philanthropy Advisor explores these desires, and the change you hope to help create, even further.
➋ Your giving portfolio
Next, we present you with a recommended list of high-performing charities based on your interests.
On the Goodnation platform you can dive into the work and impact of each charity, adjust your list and explore more options as you decide where you want to make an impact.
➌ Your gifts
Your Philanthropy Advisor helps you process your gifts and manage your philanthropic activity, all in your dashboard. Your giving journey doesn't end there; your Philanthropy Advisor shares impact updates from your charities, facilitates site visits and other engagement opportunities and begins the gift renewal process when the time comes.
Cost
Our services are free of charge so that you can focus on maximizing your impact. Recipient charities pay back 5% of each gift, which is five times less than industry standards for fundraising costs, something we're proud of as it allows charities to increase their impact. This fee helps us cover our costs so that together we can make a greater impact on the world.
Goodnation is selective
Using data from leading foundations, we identify top-performing charities falling under more than 30 different causes and rate them using Goodnation’s scoring system. All of this is organized for you on the Goodnation platform.
Foundations
Professional foundations that are committed to advancing the highest quality of work invest heavily to find the best charities, structure grants to them and monitor their progress. To select the charities on Goodnation, we work with these leading foundations that have a deep body of knowledge of the highest-performing charities. Some of the foundations Goodnation works with include:
Charities
Each charity has an individual profile on the Goodnation platform that includes their mission, impact statistics, program details, leadership information and more, so you can smartly choose which organizations to support. Some of the high-performing charities on the platform include:
Causes
Our charities fall under more than 30 different causes. On the platform, you can dive deeper into each cause, exploring the issue at hand and what charities fall under it.
Aging
Animal Welfare
Arts
Civic Engagement
Coexistence and Peace
College and Career
Community Services
Criminal Justice
Disaster Relief
Early Childhood
Economic Opportunity
Education - Jewish
Education - Special Needs
Elementary School
Environment
Health
Holocaust
Homelessness and Housing
Hunger
Immigrants & Refugees
Israel Education and Advocacy
Israeli Society
Jewish Identity
Jewish Summer Programs
LGBTQ+
Middle and High School
People with Disabilities
Scholarships
Social Justice
Survivors of Abuse
Technology for Good
Veterans and First Responders
Violence Prevention
Women and Girls
Youth Development
Values
Goodnation takes a values-based approach to our philanthropy advising. We ask our charities to select the value that best represents how they approach their mission, and we ask our donors to identify their core values, admittedly not an easy exercise. We use this information to strengthen the match between our donors and charities. For example, two organizations with the core mission of increased college access may approach their work completely differently, and it’s important that difference is reflected to our donors before they decide where to direct their giving.
Goodnation Score
Additionally, each charity is rated using the unique Goodnation Score, which we have built as a quantitative scoring system that takes into account the investments of the most rigorous professional foundations while also assessing the current financial health and governance of the charity. Thanks to how we source organizations, we feel confident that all of those on Goodnation are smart giving opportunities, but the score allows us to take a deeper look for added assurance.
Join Us
Whether you’re a donor or a nonprofit, maximize your impact on important causes through Goodnation.
Goodnation works directly with individuals, families and private foundations to match you with top-performing charities based on your interests, personal values and philanthropic goals.
Goodnation partners with companies to bring greater impact to charities, while offering a full array of philanthropic advising and employee engagement services.
