Almost half of major donors cite identifying what causes they care most about as a challenge to their charitable decision making.
Here's how Goodnation helps connect donors to high-performing charities in a meaningful way.
With the combination of the Goodnation platform and the personal service of a Philanthropy Advisor, it’s easy to find and fund high-performing charities that reflect what matters deeply to you.
Through Goodnation you'll create your personal giving portfolio, where you decide which and how many organizations to support and, based on their impact, whether to renew your gift to them in future years.
First, we identify your unique core values and the causes you're interested in supporting.
A conversation with your Goodnation Philanthropy Advisor explores these desires, and the change you hope to help create, even further.
Next, we present you with a recommended list of high-performing charities based on your interests.
On the Goodnation platform you can dive into the work and impact of each charity, adjust your list and explore more options as you decide where you want to make an impact.
Your Philanthropy Advisor helps you process your gifts and manage your philanthropic activity, all in your dashboard.
Your giving journey doesn't end there; your Philanthropy Advisor shares impact updates from your charities, facilitates site visits and other engagement opportunities and begins the gift renewal process when the time comes.
Our services are free of charge so that you can focus on growing your impact.
Recipient charities cover Goodnation's costs up to 5% of each gift, which is five times less than industry standards for fundraising costs.
Together, we maximize your donations and grow impact.
Leveraging data from professional foundations, Goodnation sources and vets high-impact organizations across 30+ cause areas.
Find organizations that reflect your personal interests and values through our online platform, a personal philanthropy advisor or a combination. Or, support one of our rotating campaigns focused on a current event.
Add your selected groups to your personal giving plan and securely fund them through our platform using your preferred payment method.
We’ll send you regular updates so you can track the impact your dollars are having and decide whether to reinvest them. Additionally, work with your philanthropy advisor to increase engagement with your organizations through site visits, board involvement, volunteer opportunities and more.
Whether you give to one of our targeted campaigns addressing our world's most pressing current needs or want to take a more personalized approach to your giving and support specific charities through our philanthropy advising platform and service, Goodnation makes it easy and rewarding for you to give to vetted high-performing organizations addressing causes you care about and then see the impact you’re making over time.
Personal Giving Plan
Leveraging a thoughtful survey that captures what's important to you, in combination with the personal service of a Philanthropy Advisor, a curated list of giving options is generated to include in your giving plan. Whether you want to make an impact on education, the environment, homelessness, women and girls or any of our other 30+ cause areas, we'll help you find charities to support that are meaningful to you.
Coronavirus Response Fund
The Coronavirus Response Fund focuses on our most vulnerable populations, including seniors, the homeless, families living in poverty, people with disabilities and students in need. This Fund enables you to get funding where and when it is most needed across the country and world.
One for Democracy Campaign
The One For Democracy campaign maximizes the impact of your donation to vetted nonprofits with proven achievements in advancing voter registration, protection and mobilization, and that are poised to pivot their approach in response to COVID-19, all in an effort to strengthen our democracy in 2020 and beyond.
View more campaigns here.
We only focus on high-impact charities so you feel confident that you’re making smart giving decisions. Here’s how we source and vet the giving options available to you through Goodnation.
Professional foundations that are committed to advancing the highest quality of work invest heavily to find the best charities, structure grants to them and monitor their progress. Their staff is made up of experts in their program areas, with a deep understanding of what it means for a charity to be successful in their mission. To select the charities on Goodnation, we work with these leading foundations that have a deep body of knowledge of the highest-performing charities. Some of the foundations that the giving options through Goodnation are built on are:
Each charity has an individual profile on the Goodnation platform that includes their mission, impact statistics, program details, leadership information and more, so you can smartly choose which organizations to support. Some of the high-performing charities on the platform include:
Our charities fall under more than 30 different causes. On the platform, you can dive deeper into each cause, exploring the issue at hand and what charities fall under it.
Goodnation takes a values-based approach to our philanthropy advising. We ask our charities to select the value that best represents how they approach their mission, and we ask our donors to identify their core values, admittedly not an easy exercise. We use this information to strengthen the match between our donors and charities. For example, two organizations with the core mission of increased college access may approach their work completely differently, and it’s important that difference is reflected to our donors before they decide where to direct their giving.
Each charity is rated using the unique Goodnation Score, which we’ve built as a quantitative scoring system that takes into account the investments of the most rigorous professional foundations while also assessing the current financial health and governance of the charity. Thanks to how we source organizations, we feel confident that all of those on Goodnation are smart giving opportunities, but the score allows us to take a deeper look for added assurance.