Rethink your giving

GOODNATION IS THE FIRST PHILANTHROPIC ADVISING PLATFORM THAT USES A VALUES-BASED APPROACH TO MATCH YOU WITH TOP-PERFORMING CHARITIES THAT CREATE REAL IMPACT, MAKING IT EASY AND REWARDING TO BUILD YOUR OWN GIVING PORTFOLIO.

EVERY SELECTION IS PERSONAL, BUT THE IMPACT IS SHARED.

Join us

Rethink your giving

GOODNATION IS THE FIRST PHILANTHROPIC ADVISING PLATFORM THAT USES A VALUES-BASED APPROACH TO MATCH YOU WITH TOP-PERFORMING CHARITIES THAT CREATE REAL IMPACT, MAKING IT EASY AND REWARDING TO BUILD YOUR OWN GIVING PORTFOLIO.

EVERY SELECTION IS PERSONAL, BUT THE IMPACT IS SHARED.

Join us

Rethink your giving

GOODNATION IS THE FIRST PHILANTHROPIC ADVISING PLATFORM THAT USES A VALUES-BASED APPROACH TO MATCH YOU WITH TOP-PERFORMING CHARITIES THAT CREATE REAL IMPACT, MAKING IT EASY AND REWARDING TO BUILD YOUR OWN GIVING PORTFOLIO.

EVERY SELECTION IS PERSONAL, BUT THE IMPACT IS SHARED.

Join us

Rethink your giving

GOODNATION IS THE FIRST PHILANTHROPIC ADVISING PLATFORM THAT USES A VALUES-BASED APPROACH TO MATCH YOU WITH TOP-PERFORMING CHARITIES THAT CREATE REAL IMPACT, MAKING IT EASY AND REWARDING TO BUILD YOUR OWN GIVING PORTFOLIO.

EVERY SELECTION IS PERSONAL, BUT THE IMPACT IS SHARED.

Join us

Rethink your giving

GOODNATION IS THE FIRST PHILANTHROPIC ADVISING PLATFORM THAT USES A VALUES-BASED APPROACH TO MATCH YOU WITH TOP-PERFORMING CHARITIES THAT CREATE REAL IMPACT, MAKING IT EASY AND REWARDING TO BUILD YOUR OWN GIVING PORTFOLIO.

EVERY SELECTION IS PERSONAL, BUT THE IMPACT IS SHARED.

Join us

Rethink your giving

GOODNATION IS THE FIRST PHILANTHROPIC ADVISING PLATFORM THAT USES A VALUES-BASED APPROACH TO MATCH YOU WITH TOP-PERFORMING CHARITIES THAT CREATE REAL IMPACT, MAKING IT EASY AND REWARDING TO BUILD YOUR OWN GIVING PORTFOLIO.

EVERY SELECTION IS PERSONAL, BUT THE IMPACT IS SHARED.

Join us

Rethink your giving

GOODNATION IS THE FIRST PHILANTHROPIC ADVISING PLATFORM THAT USES A VALUES-BASED APPROACH TO MATCH YOU WITH TOP-PERFORMING CHARITIES THAT CREATE REAL IMPACT, MAKING IT EASY AND REWARDING TO BUILD YOUR OWN GIVING PORTFOLIO.

EVERY SELECTION IS PERSONAL, BUT THE IMPACT IS SHARED.

Join us

Rethink your giving

GOODNATION IS THE FIRST PHILANTHROPIC ADVISING PLATFORM THAT USES A VALUES-BASED APPROACH TO MATCH YOU WITH TOP-PERFORMING CHARITIES THAT CREATE REAL IMPACT, MAKING IT EASY AND REWARDING TO BUILD YOUR OWN GIVING PORTFOLIO.

EVERY SELECTION IS PERSONAL, BUT THE IMPACT IS SHARED.

Join us

HOW IT WORKS

THE ISSUE

Almost half of major donors cite identifying what causes they care most about as a challenge to their charitable decision making.

Here's how Goodnation helps connect donors to high-performing charities in a meaningful way.

PLATFORM AND ADVISOR

With the combination of the Goodnation platform and the personal service of a Philanthropy Advisor, it’s easy to find and fund high-performing charities that reflect what matters deeply to you.

Through Goodnation you'll create your personal giving portfolio, where you decide which and how many organizations to support and, based on their impact, whether to renew your gift to them in future years.

➊ GIVING survey

First, we identify your unique core values and the causes you're interested in supporting.

A conversation with your Goodnation Philanthropy Advisor explores these desires, and the change you hope to help create, even further.

➋ your giving portfolio

Next, we present you with a recommended list of high-performing charities based on your interests.

On the Goodnation platform you can dive into the work and impact of each charity, adjust your list and explore more options as you decide where you want to make an impact.

➌ your gifts

Your Philanthropy Advisor helps you process your gifts and manage your philanthropic activity, all in your dashboard.

Your giving journey doesn't end there; your Philanthropy Advisor shares impact updates from your charities, facilitates site visits and other engagement opportunities and begins the gift renewal process when the time comes.

Cost

Our services are free of charge so that you can focus on maximizing your impact.

Recipient charities pay back 5% of each gift, which is five times less than industry standards for fundraising costs, something we're proud of as it allows charities to increase their impact.

This fee helps us cover our costs so that together we can make a greater impact on the world.

GOODNATION IS SELECTIVE

Using data from leading foundations, we identify top-performing charities falling under 29 different causes and rate them using Goodnation’s scoring system. All of this is organized for you on the Goodnation platform.

Foundations

Professional foundations that are committed to advancing the highest quality of work invest heavily to find the best charities, structure grants to them and monitor their progress. To select the charities on Goodnation, we work with these leading foundations that have a deep body of knowledge of the highest-performing charities. Some of the foundations Goodnation works with include:

Charities

Each charity has an individual profile on the Goodnation platform that includes their mission, impact statistics, program details, leadership information and more, so you can smartly choose which organizations to support. Some of the high-performing charities on the platform include:

Causes

Our charities fall under 29 different causes. On the platform, you can dive deeper into each cause, exploring the issue at hand and what charities fall under it.

Values

Goodnation takes a values-based approach to our philanthropy advising. We ask our charities to select the value that best represents how they approach their mission, and we ask our donors to identify their core values, admittedly not an easy exercise. We use this information to strengthen the match between our donors and charities. For example, two organizations with the core mission of increased college access may approach their work completely differently, and it’s important that difference is reflected to our donors before they decide where to direct their giving.

Goodnation Score

Additionally, each charity is rated using the unique Goodnation Score, which we have built as a quantitative scoring system that takes into account the investments of the most rigorous professional foundations while rating the current financial health of the nonprofit and its governance. Thanks to how we source charities, we feel confident that all of those on Goodnation are smart giving opportunities, but the score allows us to take a deeper look for added assurance.