In order to ensure each nonprofit on the platform is a smart giving opportunity for donors, we apply Goodnation’s quantitative scoring system, taking into account the investments of foundations while rating the current financial health of the nonprofit and its governance. Applicants that pass the minimum score will be invited to officially join Goodnation.
1. Apply to join
Complete our short application to let us know more about your programs, finances and foundation support. Our team will review your submission and evaluate your organization; see eligibility information below.
2. Create your profile
Once accepted, fill out your page on the Goodnation platform, complete with images, impact statements and what sets your work apart.
3. Stay connected
Be part of a community of other high-performing organizations and receive regular updates about what's new at Goodnation.
4. Get funded
When a donor is interested in making a gift or learning more about your organization, one of our Philanthropy Advisors will reach out to you directly to share the good news. Learn more about the donor giving journey [link to donor page]. About 20% of nonprofits on Goodnation have been funded.
Up to 5% of each gift remains with the Goodnation Foundation to go towards the research and onboarding of high-performing nonprofits to the platform.
5. Share your impact and engage with donors
Share impact updates with Goodnation three times a year so we can keep your donor(s) informed on how their gift is being used. We may reach out to schedule site visits or volunteer opportunities, and we ask that you share engagement opportunities with us that we can pass on to your donor(s).
Share impact updates with Goodnation three times a year so we can keep your donor(s) informed on how their gift is being used. We may reach out to schedule site visits or volunteer opportunities, and we ask that you share engagement opportunities with us that we can pass on.
We prioritize high-performing organizations to maximize the impact of gifts made by Goodnation donors. Nonprofits that pass our application process meet the following eligibility requirements:
We analyze this information through a short application form and information from your recent 990s. Learn more about our scoring and vetting process here.
How many nonprofits are on the Goodnation platform?
Currently over 800, and growing!
What’s the average gift size?
Goodnation focuses on major donors and so far, the average gift size is about $7,000 in an average giving portfolio of 5-10 nonprofits. To date, over $13M has been donated through Goodnation to high-performing nonprofits!
Do donors renew their gifts?
The majority of Goodnation donors renew their gift(s) annually.
How does Goodnation acquire donors?
Goodnation is open to any donor, but we focus on direct partnerships with donor-advised funds and wealth advisors to better serve their clients who are interested in optimizing their philanthropy.
Where do donors live?
Most of our donors are based in or around New York City, but our donor base continues to grow.
Are donors anonymous?
Only if they wish to be.
Can I share annual reports, newsletters, and other documents with our donor(s)?
Yes, there is an opportunity to upload these materials along with your regular impact updates once funded. Our team likes to stay in the loop on your recent work by subscribing to your newsletters, so we can better amplify your programs to donors.
What’s our relationship with the donor?
Think of Goodnation as a foundation made up of multiple individual donors. We relieve you of the work that comes with acquiring and stewarding donors. We've designed our model with this in mind so you can continue to focus on your mission and we can maximize the giving potential of our donors.
We may reach out to schedule site visits or volunteer opportunities, and we ask that you share engagement opportunities with us that we can pass on to your donor(s). Keep us informed about the impact of your work and exciting new updates, and that will enable us and our philanthropy advisors to maximize the potential giving of Goodnation donors to your mission.
If we haven't answered your question, contact us at nonprofits@goodnation.io.
