Our story

Goodnation’s work is simple—connect donors seeking to have a meaningful impact with the highest-performing charities in the areas that matter most to them.
Goodnation began with a moment of frustration. I was working in a youth workforce development program in the Bronx. Rather than helping it grow, I had to help shut it down after one of their major funders chose to shift direction. Why did some organizations with effective programming struggle, while others with mediocre programming but large fundraising budgets flourish?

I know from experience that there are numerous high-performing organizations capable of making a real difference; the problem is they don’t have enough resources to meet the need they face. On the other side of the giving divide, there are numerous generous individuals who would support these very organizations if only they could find them.

Goodnation’s work is simple—connect donors seeking to have a meaningful impact with the highest-performing charities in the areas that matter most to them.

Currently, professional foundations direct 16% of all the giving in the USA, while individuals direct 80% of it. What if the impact of the 16% could be transferred over into the 80%? As a country, we would make major advances toward solving our most vexing problems.

Thank you for being part of this collective effort to grow the good in our country and communities. Together we’re creating our Goodnation.
Rob Hansen

Our people

Rob Hansen

Rob has over 20 years of experience in philanthropy. He is dedicated to the simple idea that if people support what they care deeply about, it will be good for them and for those they are helping. Rob began his own journey into causes as a teenager by founding his high school's Amnesty International group. Since then, he has worked at all levels of nonprofits and has served on numerous nonprofit boards.

As a Development Director, Rob raised funds from leading New York City foundations and ultimately joined the Robin Hood Foundation, where he worked for five years. At Robin Hood he came to understand the power of engaged philanthropy and the importance of measurable impact. Prior to launching Goodnation, Rob consulted with high-performing nonprofits on fund development and strategic planning issues.

Rob has an MBA from HEC Montréal and a BA in English Literature from McGill University.

Emily Ball

Emily has an extensive background in nonprofit development and has worked to mobilize resources and engage supporters for a variety of organizations working to improve lives and build healthy, vibrant and sustainable communities. Prior to joining Goodnation, she led the major giving program at MADRE, an international human rights organization dedicated to advancing the rights and leadership of women and girls. Emily holds an MA in International Affairs from The New School and a BA in Political Science from The University of North Carolina at Wilmington.

Karin Dauch

Since the beginning of her career, Karin has been involved in helping to initiate positive change in the world. For 15 years, she was a New York-based correspondent for a variety of media outlets in her native Brazil, and she has been a long time active board member of the BrazilFoundation. Karin has also lent her fundraising skills to the development committees of several organizations, including Grace Church and Gastromotiva. She has a masters in journalism from Columbia University and a masters in Fundraising for Nonprofits from NYU.

Ashley Davis

Ashley has dedicated her career to philanthropy and working to find creative ways to engage people in meaningful stewardship and service. Before joining Goodnation, she led corporate fundraising efforts at the Friends of Governors Island, overseeing corporate partnerships and directing the organization’s strategy for engaging a range of multi-sector stakeholders. Ashley is an Ohio native, and holds a BA in Communication from the University of Southern California.

Madeleine Jacobs
Foundation and Charity Program Officer

Madeleine has professional experience in both non-profit program administration and in database development. She is committed to creating social impact through data-informed decision-making. Prior to Goodnation, she worked to improve program operations through thoughtful data management at non-profits including The Stephen Phillips Memorial Scholarship Fund and Pivot Learning. Madeleine received her Masters in Public Policy from the University of California, Berkeley and her BA from Williams College.

Roger Scott
Head of Product

For the past 15 years, Roger has created content that’s helped Nike and Boeing bring to life visions and digital strategies for their brands; he’s imagined customer journeys for Jawbone, LVMH and Intel; and he’s designed product experiences for Sony and Nest. He founded his own company, Golden Arm, and before that was the Creative Lead at Heist in New York and also a Knowledge Specialist at PwC in London.

Meghan Zichelli
Director of Operations and Marketing

Since youth Meghan has been passionate about giving back and has focused most of her career on working with nonprofits. She brings over a decade of communications and operations experience to Goodnation. Before joining the team she worked at Robin Hood, New York City's largest poverty fighting organization. She has also been a volunteer mentor through The Family Center since 2011. Meghan has a BA in Communications and Marketing from American University.

Goodnation Philanthropy Advisors
Board Members
Bill Cisneros
Primary Wave
Jim Kocis
Tom Kusner
Paul Walker
Technology Investor/Philanthropist

Press and Awards

Our Structure

Goodnation employs a structure termed a contract hybrid, consisting of a 501(c)(3) nonprofit called the Goodnation Foundation and a social enterprise called Goodnation Philanthropy Advisors.

The two entities maintain independent boards of directors and agree to collaborate on a shared mission of attracting resources to tackle our country's and communities’ toughest challenges.

Goodnation Foundation directs all donations according to the wishes of donors and in accordance with its mission.

Goodnation Philanthropy Advisors builds, staffs and supports the Goodnation platform in order to meet the needs of donors.