Our story

Goodnation began with a moment of frustration. I was working in a youth workforce development program in the Bronx. Rather than helping it grow, I had to help shut it down after one of their major funders chose to shift direction. Why did some organizations with effective programming struggle, while others with mediocre programming but large fundraising budgets flourish?

I know from experience that there are numerous high-performing organizations capable of making a real difference; the problem is they don’t have enough resources to meet the need they face. On the other side of the giving divide, there are numerous generous individuals who would support these very organizations if only they could find them.

Goodnation’s work is simple—connect donors seeking to have a meaningful impact with the highest performing-charities in the areas that matter most to them.

Currently, professional foundations direct 16% of all the giving in the USA, while individuals direct 80% of it. What if the impact of the 16% could be transferred over into the 80%? As a country, we would make major advances toward solving our most vexing problems.

Thank you for being part of this collective effort to grow the good in our country and communities. Together we’re creating our Goodnation.

Rob Hansen

our people

Rob Hansen
Founder

Rob has over 20 years of experience in philanthropy. He is dedicated to the simple idea that if people support what they care deeply about, it will be good for them and for those they are helping. Rob began his own journey into causes as a teenager by founding his high school's Amnesty International group. Since then, he has worked at all levels of nonprofits and has served on numerous nonprofit boards.

As a Development Director, Rob raised funds from leading New York City foundations and ultimately joined the Robin Hood Foundation, where he worked for five years. At Robin Hood he came to understand the power of engaged philanthropy and the importance of measurable impact. Prior to launching Goodnation, Rob consulted with high-performing nonprofits on fund development and strategic planning issues.

Rob has an MBA from HEC Montréal and a BA in English Literature from McGill University.

Roger Scott
Head of Product

For the past 15 years, Roger has created content that’s helped Nike and Boeing bring to life visions and digital strategies for their brands; he’s imagined customer journeys for Jawbone, LVMH and Intel; and he’s designed product experiences for Sony and Nest. He founded his own company, Golden Arm, and before that was the Creative Lead at Heist in New York and also a Knowledge Specialist at PwC in London.

Meghan Zichelli
Director of operations and marketing

Since youth Meghan has been passionate about supporting communities in need and has focused most of her career on working with nonprofits. She brings over a decade of communications and operations experience to Goodnation. Before joining the team she worked at Robin Hood, New York City's largest poverty fighting organization. She has also been a volunteer mentor through The Family Center since 2011. Meghan has a BA in Communications and Marketing from American University.

GOODNATION FOUNDATION
BOARD MEMBERS
Christian Alexander, Board Chair
Macro-Link

Christian is the Founder of Macro-Link Agency LLC, a hedge fund talent business. He was a Managing Director at Société Générale for two years, and before that he was at Goldman Sachs for 14 years, with assignments in New York, Hong Kong, Tokyo and London. Christian started his career with Donaldson Lufkin & Jenrette in 1994. He graduated from NYU with an MBA, and he graduated from the University California, Davis, with a BA. He is also a Chartered Financial Analyst charter holder.

Michael Leahy
Concerted Efforts

Michael, agent and co-owner of Concerted Efforts, has been working in the music business for over 30 years. At the helm of the agency since 2009, he has worked closely with career artists as well as nurtured the careers of up-and-comers from small clubs to international acclaim.

Spencer Robertson
PAVE Schools

Spencer, CEO and Founder, is responsible for overall management of PAVE. Before launching PAVE, Spencer worked at North Star Academy Charter School of Newark. He holds an MBA from Stanford University’s Graduate School of Business, with a focus on the nonprofit sector. His education career includes three years as a seventh- and eighth-grade language arts and Spanish teacher and cofounder of the school’s running club. He then served as a program officer at the Tiger Foundation, supporting after school programs and early child development initiatives throughout New York City. 

Emma Webb
Golden Arm

Emma led the creative team that introduced the iPhone and the App Store to the world. She also oversaw marketing communications across all channels, including Apple Stores, online and video. Before Golden Arm, Emma served as a creative consultant to organizations in numerous ways, from leading workshops to serving as Creative Director on high-profile product launches and rebranding efforts to acting as a liaison between companies and their agencies.

GOODNATION Philanthropy advisors
board members
Bill Cisneros
Primary Wave
Jim Kocis
Burgiss
Tom Kusner
Burgiss
Paul Walker
Technology Investor/Philanthropist

Our Structure

Goodnation employs a new structure, termed a contract hybrid, consisting of a 501(c)(3) nonprofit called the Goodnation Foundation and a social enterprise called Goodnation Philanthropy Advisors.

The two entities maintain independent boards of directors and agree to collaborate on a shared mission of attracting resources to tackle our country's and communities’ toughest challenges. Goodnation Foundation receives all donations and distributes them according to the wishes of donors and in accordance with its mission.

Goodnation Philanthropy Advisors builds, staffs and supports the Goodnation Platform in order to meet the needs of donors.

Our Costs

Our services are provided at no cost to you as the donor. Goodnation asks that participating charities contribute to cover Goodnation Platform costs in the form of a small portion of funds received, benchmarked at five times less than Better Business Bureau’s standards for charity accountability. We believe Goodnation charities should focus more of their energy on providing high-quality programs than on new donor acquisition. Once on the Goodnation Platform, each charity is available for any of our donors to support. In this cost structure, Goodnation and the charities that form our community are aligned in supporting the growth of the platform, which we are confident will bring more resources to the critical causes that we focus on including hunger, homelessness, education and more.