Our story

Goodnation’s work is simple—connect donors seeking to have a meaningful impact with the highest-performing charities in the areas that matter most to them.
Goodnation began with a moment of frustration. I was working in a youth workforce development program in the Bronx. Rather than helping it grow, I had to help shut it down after one of their major funders chose to shift direction. Why did some organizations with effective programming struggle, while others with mediocre programming but large fundraising budgets flourish?

I know from experience that there are numerous high-performing organizations capable of making a real difference; the problem is they don’t have enough resources to meet the need they face. On the other side of the giving divide, there are numerous generous individuals who would support these very organizations if only they could find them.

Goodnation’s work is simple—connect donors seeking to have a meaningful impact with the highest-performing charities in the areas that matter most to them.

Currently, professional foundations direct 16% of all the giving in the USA, while individuals direct 80% of it. What if the impact of the 16% could be transferred over into the 80%? As a country, we would make major advances toward solving our most vexing problems.

Thank you for being part of this collective effort to grow the good in our country and communities. Together we’re creating our Goodnation.
Rob Hansen

Our people

Rob Hansen
Founder and President

Rob has over 20 years of experience in philanthropy. He is dedicated to the simple idea that if people support what they care deeply about, it will be good for them and for those they are helping. Rob began his own journey into causes as a teenager by founding his high school's Amnesty International group. Since then, he has worked at all levels of nonprofits and has served on numerous nonprofit boards.

As a Development Director, Rob raised funds from leading New York City foundations and ultimately joined the Robin Hood Foundation, where he worked for five years. At Robin Hood he came to understand the power of engaged philanthropy and the importance of measurable impact. Prior to launching Goodnation, Rob consulted with high-performing nonprofits on fund development and strategic planning issues.

Rob has an MBA from HEC Montréal and a BA in English Literature from McGill University.

Emily Ball

Emily provides thoughtful, strategic philanthropic advising to individuals and families seeking to create the most impact through their charitable giving. She has broad expertise in philanthropic planning and nonprofit development, helping to create partnerships that improve lives and build healthy, vibrant and sustainable communities. Prior to joining Goodnation, she led the major giving program at MADRE, an international women’s rights organization. Emily has earned the Chartered Advisor in Philanthropy (CAP) designation from the American College of Financial Services and holds a MA in International Affairs and a BA in Political Science.

Jessica Ball
Nonprofit and Foundation Program Officer

Jessica is a nonprofit professional who has extensive experience in both fundraising and database development. She leverages her expertise to create social impact through building meaningful relationships with Goodnation's nonprofit and foundation partners. Prior to Goodnation, she worked to secure funding and grow multifaceted partnerships from leading institutional funders for nonprofits including Girls Who Code and Pursuit. Jessica has a BA in Art History from the University of California, Irvine.

Meghan Zichelli
Director of People Operations and Marketing

Meghan leverages her communication skills to strengthen the company’s brand and to develop a productive workplace environment and support the team in its growth. Before joining the team she worked at Robin Hood, New York City's largest poverty fighting organization. Meghan has a BA in Communications and Marketing from American University.    

Board Members
Bill Cisneros
Primary Wave
Jim Kocis
Tom Kusner
Paul Walker
Technology Investor/Philanthropist
Advisory Board
Karin Dauch

Since the beginning of her career, Karin has been involved in helping to initiate positive change in the world. For 15 years, she was a New York-based correspondent for a variety of media outlets in her native Brazil, and she has been a long time active board member of the BrazilFoundation. Karin has also lent her fundraising skills to the development committees of several organizations, including Grace Church and Gastromotiva. She has a masters in journalism from Columbia University and a masters in Fundraising for Nonprofits from NYU.

Wayne Farmer

Wayne has nearly two decades of experience advising foundations, philanthropists and families. He has been at the helm of several successful nonprofit and for-profit organizations, helping to build start-ups and scale established programs. Wayne is active in many philanthropy networks. His experience includes working with Arabella Advisors, World Links, International Center for Missing and Exploited Children, and significant global grant making institutions, including the Gates Foundation, the Robert Wood Johnson Foundation and the Knight Foundation.

Michael S. Glickman

Michael is Founder & CEO of jMUSE, a new venture in arts and culture philanthropy that brings together institutions, experts, and philanthropists to experiment with new ways to present important ideas and innovative content. Prior to jMUSE, Michael served as President & CEO of the Museum of Jewish Heritage, led the Center for Jewish History, and served as vice president at Long Island University. He received his MPA from Columbia University and his MA and BA from Long Island University. Michael is the immediate past president of the Board of Directors of the Gold Coast Arts Center and Gold Coast International Film Festival. 

Mali Locke

Mali Locke has almost 20 years of experience working in philanthropy and nonprofit management. Most recently, she was a director of the Milken Institute Center for Strategic Philanthropy where she led the center's design thinking and education initiatives. Prior to joining the Institute, Mali started and led the development team at CityBridge Education. Previously, she was the director of the Maverick Capital Foundation in NYC. Mali started her career in philanthropy at the Robin Hood Foundation where she was a senior program officer on the education team. Mali has a bachelor’s degree in French literature from Yale University and an M.S. in organization change management from the New School University. She also has a certificate in Nonprofit Management from Columbia University Business School.

Spencer Robertson

Spencer, CEO and Founder, is responsible for overall management of PAVE. Before launching PAVE, Spencer worked at North Star Academy Charter School of Newark. He holds an MBA from Stanford University’s Graduate School of Business, with a focus on the nonprofit sector. His education career includes three years as a seventh- and eighth-grade language arts and Spanish teacher and cofounder of the school’s running club. He then served as a program officer at the Tiger Foundation, supporting after school programs and early child development initiatives throughout New York City. 

Press and Awards

Our Structure

Goodnation employs a structure termed a contract hybrid, consisting of a 501(c)(3) nonprofit called the Goodnation Foundation and a social enterprise called Goodnation Philanthropy Advisors.

The two entities maintain independent boards of directors and agree to collaborate on a shared mission of attracting resources to tackle our country's and communities’ toughest challenges.

Goodnation Foundation directs all donations according to the wishes of donors and in accordance with its mission.

Goodnation Philanthropy Advisors builds, staffs and supports the Goodnation platform in order to meet the needs of donors.